The purpose of this study was to determine the significance and direction of The Influence of Live Streaming Promotion and Advertisement on Purchase Decision at Shopee E-Commerce in East Jakarta both partially and simultaneously. The research method used is qualitative with a research instrument using a questionnaire. The sampling technique uses a combination of quota sampling and non probability sampling. The data analysis process used SPSS 26 oftware.The
results showed that partially and simultaneously live streaming promotion (X1) and advertising (X2) had a significant and positive effect on purchasing decisions (Y)
on Shopee e-commerce in East Jakarta. The coefficient of determination shows that live streaming promotion (X1) and advertisement (X2) contribute to purchase decision (Y) in Shopee e-commerce in East Jakarta by 45.8%, while the remaining 54.2% is influenced by other variables that have not been studied and are not included in this study.

Keywords: Live Streaming Promotion, Advertisement, Purchase Desicion.