One thing that companies need to pay attention to in achieving success is the quality of service. Good service is a service that can understand the wants and needs of consumers. Service quality is a business that can improve the image in the minds of consumers, especially bank customers. Customer satisfaction can be achieved through the best performance in providing services to customers. Providing the best service occurs when the company is able to maintain or improve the quality of services or services provided to customers. Therefore, every company or business that is run must be able to continue to read what the customers need in order to achieve high level of customer satisfaction. It is good and can improve matters relating to satisfaction, needs, comparing and expectations. Especially improving service quality so that customer satisfaction will continue to be obtained and will continue to increase.
Keyword: The Quality of Service, Customer Satisfaction