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HUBUNGAN KUALITAS PELAYANAN DENGAN KEPUASAN KONSUMEN PADA PT NISSIN FOODS INDONESIA KABUPATEN SUKABUMI

Muntador, Muhamad Gilang Fauz HUBUNGAN KUALITAS PELAYANAN DENGAN KEPUASAN KONSUMEN PADA PT NISSIN FOODS INDONESIA KABUPATEN SUKABUMI. [Skripsi]

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MUHAMAD GILANG FAUZ MUNTADOR (MANAJEMEN) 2021.pdf

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Abstract

Service quality is one of the variables that affect customer satisfaction, because good quality will increase customer satisfaction, meaning that the relationship between service quality and customer satisfaction is well-established. Customer satisfaction is very important for the life of a company, because without consumers, there will be no buying and selling transactions between the two. For that service activities, the company must be oriented towards customer satisfaction, customer satisfaction can contribute to the company in increasing long-term income. The purpose of this study was to examine the relationship between service quality and customer satisfaction at PT Nissin Foods Indonesia, Sukabumi Regency. This study aims to determine whether there is a relationship between service quality and customer satisfaction. This research was carried out using descriptive correlational methods, through surveys by taking a sample from a population, and using a questionnaire as a data collection tool, namely to see the relationship between two or more variables. Meanwhile, the unit of analysis is 96 consumers at PT Nissin Foods Indonesia, Sukabumi Regency. The results of this study indicate the magnitude of the correlation value between service quality (X) on customer satisfaction (V) of 0.772, meaning that the relationship between service quality and customer satisfaction has a strong relationship. The nature of service quality (X) on customer satisfaction (Y) is positive, meaning that if the quality of service increases, customer satisfaction will also increase. The coefficient of determination or r is 0.595, which means that the relationship between service quality and customer satisfaction is 59.5% and the rest is influenced by other variables not examined in this study. The regression analysis value Y = 9.205 +0.706 X means that if there are no independent variables, the amount of customer satisfaction is 9.205. If each addition of 1 variable X will increase satisfaction by 0.706.

Tipe Dokumen: Skripsi
Tipe: Skripsi
Jurusan: Program Studi Manajemen
Depositing User: Dept Perpustakaan Jakarta Global University
Date Deposited: 08 Dec 2025 04:41
Last Modified: 08 Dec 2025 04:41
URI: https://digilib.jgu.ac.id/id/eprint/348

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