This type of research is a large field study with a quantitative descriptive research design. The data used are severe secondary data based on sales records and information from company management. The population in this study is all sales at PT. Abdoellah Bastari Agriculture were taken using the non probability sampling technique in the form of data on sales of agriculture products during the 2017 to 2019 period which was analyzed through observation, interviews, and documentation. Data collected through the SPSS 24 program. One sample kolmogorov smirnov test, simple linier regression analysis, correlation coefficient, determination coefficient and partial T test.
Based on the normality test of the kolmogorov smirnov test the significance value of the product diversification is 0,0000, sales volume are 0,0000 which means,0.05 so that the data is not normally distributed. As for the regression equation a simple linier show a positive influence one of the results in the calculations obtained Y-230.906(2)-861X. the amount of effect on product diversification sales volume is 861%. Sales volume has a positive value when there is a double increase in the product diversification variable. parcial test results obtained by a account of 34,471 with a significance value is 0,00, where the significance <0.05, the product diversification has a positive and significant effect on sales volume. The results of the correlation coefficient test result in the relationship between product diversification with a sales volume of 954, so it has a weak correlation with grades. Meanwhile, based on the determation coefficient test the result shows that product diversification has an effect on sales revenue.
Keywords: Product Diversification, Sales Volume