Promotion is a means of communication and delivery of messages carried out by companies and intermediaries with the aim of providing information about products, prices and places. The information is in the nature of informing, persuading and reminding consumers, or intermediaries. The purchase decision is the stage in the buyer's decision-making process where contumers actually buy This study aims to see how someone decides to use a product and service as seen from the promotions the company carries out. This study examines the effect of promotion on purchasing decisions at a beauty clinic. The results showed that promotion has a close relationship with purchasing decisions, furthermore promotion has a significant positive effect on purchasing decisions This indicates that if promotion increases, purchasing decisions will also increase

Keywords: promotion, purchase decision