Promotion is a way for a company to have a role to inform, persuade, and remind potential customers of products that are created to create a demand. The purchase decision is a decision that is influenced by several factors that will make consumers consider everything and in the end consumers buy the brand they like the most. This research aims to see how a person's decision to buy a product is seen from the promotion made by a company for its product. This study examines the effect of promotion on product purchase decisions at Dealer Sentral Motor Yamaha Sukabumi Branch. The results showed that promotion has a close relationship with purchasing decisions, furthermore promotion has a significant positive effect on
purchasing decisions. This indicates that if promotion increases, purchasing
decisions will also increase.
Keywords: promotion, purchase decision