Service can be said to be of high quality if it is in accordance with the wishes or needs of service recipients, to find out it is necessary to measure and assess service users. The quality of service is successfully built, if the services provided to customers get recognition from the parties served. so that a good quality image is not based on the point of view or perception of the service provider, but based on the customer's point of view or perception. Customers who consume and enjoy services, so they are the ones who should determine service quality standards. Customer perception of service quality or service is a comprehensive assessment of the superiority of a service. The process of determining a quality of service provided is an assessment of the service recipient based on the customer's point ofview and perception of the services provided. The customer's perception of the assessment given to the service is a comprehensive assessment, so it can be said that a quality service is a service based on customer satisfaction.
On the other hand, customer satisfaction, service is also the main factor affecting customer satisfaction, attention to interests and satisfaction with service are the main key factors for business success in the midst of an increasingly competitive climate, companies are also required to continue to make improvements, especially in the quality of their services, because the quality of service has a close relationship with consumers.
Keywords: Service Quality and satisfaction