The lack of knowledge about technology among MSMEs, including MSME Gerai Madu Apis, is evident, especially in the current era where business competition largely takes place digitally. The marketing of products and services is conducted online, and one effective way to compete is by creating a marketing mednam in the form of a website. However, improving marketing performance on a website takes considerable time and requires the application of specific methods as strategies to accelerate its growth. This research employs on-page and off-page SEO methods, which include several stages to enhance visibility, such as Leyword analysis, implementing on-page and off-page SEO techniques (including blog walking and backlinks). The study concludes that, in this digital era, leveraging technology as a marketing medium, such as a website, is crucial to enhancing brand visibility,

Keywords: Visibility, SEO On-page and Off-page, Website, Web Blog, UMKM