Company today consider that promotion is an important part of marketing, because the company hopes that promotions that are carried out effectively can improve the quality of the company's products or services in accordance with predetermined sales targets and can compete with other companies that produce similar products or services. With this view, the company hopes that by carrying out promotional activities in a sustainable and targeted manner, it will be able to achieve maximum sales and profits. To meet consumer satisfaction, there are many things that need to be considered, including sales promotion and the serviceprocess provided to consumers, consumers will feel happy and satisfied when the process in the service they receive is in accordance with their expectations, for that companies need to pay attention to sales promotion and the service process provided. so that consumers do not feel disappointed after making a purchase or transacting also it can make a support for the continuity and success of a company. Consumer satisfaction will not only return to repurchase the product or service but will also recommend it to others, so that the business is more famous and gets many consumers. Back again like the beginning, when the new consumer is satisfied it will make repeat purchases to the company.
Based on the results of research on variable X, namely promotion, it can be seen that the answers of respondents who assess the 4 dimensions described in 9 indicators on average respondents stated good as many as 7 indicators with an average value of 47.7% and those who stated not good were 2 indicators with the average value of 40.6% then the results of research on the Y variable, namely consumer satisfaction, it is known that the answers of respondents who assess the 5 dimensions described in 10 indicators, the average respondent states good as many as 9 indicators with an average value of 59.6% and which states that it is not good as much as I indicator with a value of 38.5%.
Keywords: promotion and consumer satisfaction