Product marketing conditions are very dynamic, making market players and producers compete to win thit very tight competition. The products offered are so diverse with varying quality. Improving the quality of products and services is an important ixtue to discuss because with good quality, a product will be able to withstand competition and will be accepted by consumers as the product they expect. One way to win the competition is to try to retain existing custome because finding new customers requires more costs than retaining existing customers

It can be seen that the answers of respondents who assessed the 3 dimensions outlined in the 7 indicators mean that the respondents said 6 indicators were good with an average value of 54.45% and 1 indicator stated that they were not good with an average value of 56.7%. And it can be seen that the variable Y and the answers of respondents who assessed the 8 dimensions outlined in the 16 indicators mean that the respondents said 14 indicators were good with an average value of 46.11% and 2 indicators stated that they were not good with an average value. 42.70%

Based on the results of hypothesis texting for the effect of product quality on customer satisfaction, the t-count value of 7.106 is obtained with a significance level of 0.000 <0.05, 30 HO is rejected and Ha is accepted and the t-count value= 7.106 table 1.662, so the variable product quality has a significant and positive influence on customer satisfaction.